Project Overview
Ziwi approached us to design and develop their flagship ecommerce website for their entry into the competitive direct-to-consumer mattress market. Our challenge was to create a high-performing Shopify Plus website that would effectively showcase their unique product offering and help establish their brand presence in the industry.
The Challenge
As a new entrant in the mattress category, Ziwi needed a website that would:
- Clearly communicate their unique value proposition and product features
- Guide customers through the mattress selection process
- Support a complex product catalog with multiple variants
- Deliver a seamless shopping experience across all devices
- Establish trust with first-time buyers in a competitive market
Our Solution
We developed a comprehensive ecommerce solution built on Shopify Plus that included:
Custom Product Selection Quiz
We created an interactive quiz experience that helps customers find their ideal mattress based on their preferences and needs. The quiz provides personalized recommendations along with alternative options, allowing customers to make informed purchase decisions.
Enhanced Product Storytelling
The website features dynamic content including animated demonstrations and detailed product comparisons to highlight Ziwi's unique features and benefits. We carefully balanced rich media content with website performance to ensure fast loading times.
Sophisticated Product Architecture
We implemented a complex product catalog supporting:
- Mattress models with multiple size variants
- Complete range of sleep accessories including frames, foundations, and bedding
- Cross-sell recommendations integrated into the checkout process
Technical Implementation
- Built on Shopify 2.0 architecture for optimal performance
- Mobile-first responsive design
- Integration with key operational tools including Klaviyo, Okendo, and QuickBooks
- Comprehensive SEO optimization
- Social commerce integration across multiple channels
Results
The new Ziwi website provides a strong foundation for their direct-to-consumer mattress business with:
- An intuitive shopping experience that builds trust with first-time buyers
- Streamlined product discovery through interactive tools
- Optimized conversion paths from initial interest to purchase
- Scalable architecture to support business growth
- Strong technical performance scores
Looking to launch your own ecommerce brand? Contact us to discuss how we can help bring your vision to life.