Project Overview
Urban Body Jewelry, the leading online retailer of body jewelry and accessories, partnered with us in 2020 to migrate their ecommerce operations from Magento to Shopify Plus. The project required both a seamless platform transition and sophisticated solutions to handle their extensive product catalog while delivering an enhanced shopping experience for their fashion-forward customer base.
We continue to provide ongoing website maintenance, content updates, and develop new features.
The Challenge
Urban Body Jewelry faced several complex challenges:
- Migration of vast product catalog from Magento to Shopify Plus
- Preservation of critical customer data and order history
- Management of thousands of SKUs and variants
- Complex product customization options for size, material, and style
- Need for detailed product photography and zoom functionality
- Education of customers about proper sizing and materials
- Streamlined inventory management across multiple sales channels
Our Solution
We developed a comprehensive migration and development solution that included:
Platform Migration
- Complete data migration from Magento to Shopify Plus
- Careful mapping of product data and customer information
- Implementation of 301 redirects to maintain SEO equity
- Zero-downtime transition to the new platform
Advanced Product Management
- Custom product organization system handling thousands of SKUs
- Sophisticated variant management for multiple sizes and materials
- Automated inventory synchronization across all sales channels
- Bulk product update capabilities for efficient catalog management
Enhanced Shopping Experience
- Advanced product filtering and search functionality
- Custom size guides and product comparison tools
- High-resolution product imagery with zoom capabilities
- Mobile-optimized browsing and checkout process
Technical Implementation
- Built on Shopify Plus for enterprise-level performance
- Custom theme development for optimal speed and functionality
- Advanced search functionality for quick product discovery
- Integration with inventory and fulfillment systems
- Optimization for mobile commerce
Customer Education
- Integrated size guides and measurement tools
- Material education center
- Care and maintenance guides
- Detailed product specifications and measurements
Ongoing Partnership
- Regular platform updates and maintenance
- New feature development and implementation
- Content management and optimization
- Technical support and problem resolution
- Strategic guidance for platform evolution
Results
The platform migration and new website delivered significant improvements:
- Successful transition from Magento to Shopify Plus
- Improved product discovery and navigation
- Enhanced mobile shopping experience
- Streamlined inventory management
- Reduced customer service inquiries about sizing and materials
- Increased conversion rates across all device types
- Continuous platform improvement through ongoing partnership
Looking to migrate your ecommerce platform or establish a long-term technical partnership? Contact us to discuss your project.