Project Overview
Baby Trend, a leading manufacturer of juvenile products, partnered with us in 2019 to migrate their ecommerce operations from Magento to Shopify Plus. This comprehensive project included a complete visual refresh, platform migration, and accessibility enhancements. Our partnership continues today through ongoing maintenance and feature development.
The Challenge
Baby Trend faced several critical needs:
- Migration from Magento to Shopify Plus without disrupting operations
- Visual refresh while maintaining brand consistency
- Implementation of accessibility standards
- Performance optimization for improved user experience
- Preservation of SEO equity during migration
Our Solution
We developed a comprehensive three-phase approach:
Phase 1: Visual Design Refresh
- Conducted extensive competitor and industry research
- Created detailed wireframes for improved user experience
- Developed mobile-first responsive designs
- Implemented brand guidelines across all touchpoints
- Enhanced visual hierarchy for better conversion
Phase 2: Technical Implementation
- Built on Shopify 2.0 architecture
- Developed custom theme incorporating all existing functionality
- Implemented responsive design across all devices
- Enhanced performance optimization
- Created seamless shopping experience
Phase 3: Migration & Enhancement
- Complete data migration including:
- Product catalog and variants
- Customer accounts and order history
- Blog content and static pages
- Implemented comprehensive accessibility features:
- WCAG 2.0 compliance
- Screen reader compatibility
- Keyboard navigation
- Enhanced contrast ratios
- Executed SEO preservation strategy:
- 301 redirect mapping
- Meta data optimization
- Content structure improvements
- Performance enhancements
Ongoing Partnership
Since 2019, we continue to support Baby Trend through:
- Regular platform updates and maintenance
- New feature development
- Content management
- Performance optimization
- Technical support
Results
Our partnership with Baby Trend has delivered:
- Successful platform migration with zero downtime
- Improved site performance and user experience
- Enhanced accessibility compliance
- Preserved SEO rankings through migration
- Streamlined content management
- Continued platform evolution and improvement
Looking to migrate your ecommerce platform or establish ongoing support? Contact us to discuss your project.