Supporting KT Tape's Team USA Partnership Across Four Olympic Games

How a long-term agency relationship powers world-class promotional campaigns

When KT Tape first partnered with Team USA in 2012, they made a commitment to supporting American athletes at the highest level of competition. Since then, their distinctive kinesiology tape has become a trusted tool for Olympians and Paralympians preparing for both Summer and Winter Games.

At Braun Design Co, we've had the privilege of supporting KT Tape's digital presence since 2021, when we migrated their e-commerce platform from Magento to Shopify Plus. That project included a complete site redesign and custom development of all content and learning pages—building the foundation for everything that's followed. What started as a platform migration has evolved into a true partnership, and we're proud to have now supported their Team USA campaigns across four Olympic Games: two summer and two winter.

The Scope of Olympic Campaign Support

Each Olympic cycle brings unique opportunities to connect KT Tape's brand with the excitement and inspiration of the Games. Our work spans multiple touchpoints across the kttape.com experience:

Homepage Takeovers: Full visual transformations that immerse visitors in the Team USA partnership from the moment they arrive. The 2026 Winter Olympics campaign features dynamic creative with the tagline "Crush Every Moment" and prominent Team USA co-branding throughout the navigation and hero sections.

Team USA Product Pages: Dedicated product experiences showcasing limited-edition Team USA branded tape and collections, optimized for conversion while maintaining the premium feel of the partnership.

Educational Landing Pages: In-depth content pages designed for media, featuring expert insights from KT Tape's professional medical advisors. These pages explain how kinesiology tape supports athletic performance in specific sports contexts.

The 2026 Winter Olympics Campaign

With the opening ceremony just days away on February 6th, we've developed a comprehensive media page that serves as a resource for both press and consumers throughout the Games. The page features contributions from Dr. Shea Stark and Dr. Christopher Harper, providing expert credibility while explaining how KT Tape benefits winter sport athletes specifically.

The content addresses the unique challenges of cold-weather athletics, from knee stability for skiers and snowboarders to impact management for speed skaters and hockey players. Rather than generic marketing copy, the page delivers genuinely useful information that positions KT Tape as the authoritative voice in athletic taping.

The visual design carries through the patriotic red, white, and blue palette while incorporating winter-specific elements like the snowflake pattern that ties the homepage takeover to the interior pages. This creates a cohesive branded experience regardless of where a visitor enters the site.

The Value of Long-Term Partnerships

When you work with a client through multiple major campaigns over several years, you develop something that can't be replicated by switching agencies for each project: institutional knowledge. We understand how KT Tape's site architecture works, what has performed well in past campaigns, and how to efficiently execute against tight Olympic timelines.

The custom content and learning page framework we built during the original migration and improved over time has proven especially valuable. It gives the KT Tape team flexibility to create rich educational content while maintaining brand consistency—and it allows us to spin up campaign-specific pages like the Team USA media landing page without reinventing the wheel each time.

This continuity benefits everyone. KT Tape gets faster turnarounds and more strategic recommendations. We get to build on our previous work rather than starting from scratch. And their customers get better experiences because we're constantly learning and optimizing.

As the 2026 Winter Games kick off Friday, we're excited to watch Team USA compete—and proud to play a small part in supporting the athletes who trust KT Tape to help them perform at their best.